Prefer Social Auth

Image: uidesign.tips

Social authentication can boost conversions and remove friction from your user onboarding.

In the early days of MagicPattern when I had almost 10k users, 79% of them used Google auth to create an account and try the product.

The benefits of social auth are:

The only drawback is about privacy, since you allow big corporations (like Google, Facebook, Twitter) know which product you use.

That's why it's always a good practice to give an option for your users to use the traditional email/password auth*

* Hide it visually, to promote social auth though.