Prefer to visually separate menu sections with whitespace. Whitespace makes the UI look cleaner and request less cognitive effort from the user. In the example below: A is too complex and distracts the user, but both B & C can be used on real-life user interfaces. B puts more attention on differen…
Never allow the user to delete something without validation. People misclick all the time, and losing information forever hurts and creates a bad memory related to your product! Make sure your UI supports (inline or popup) deletion validation. Even the undo functionality is useful in these scenarios, …
With a simple UX copy adjustment, you can avoid misunderstandings and upgrade your product experience. This is a real-life example from the voice messaging app Yac . I literally spend 30' wondering if the app will auto-post my voice message in the channel or allow me to hear and edit it first. In t…
The biggest struggle with a landing page is to communicate clearly your value. People care the most about making their job quicker, saving money, or/and making more money. A simple way to hack this is by adding calculators that show concrete numbers about the value you provide. Tip: Use an analytics s…
Highlight important actions with the red color (aka <strong> danger</strong> zones). The red color signifies <strong> danger</strong> and warms users to pay attention to their next action. It's a good practice to use it for downgrades, user deletion, project archives, etc.
Real catchy mockups can make a huge difference on your landing page. Give people a hint about your product and make them curious to try it out. Hint: Include an interactive feature picker to let them interact with all the features you offer.
Back up your offer with compelling numbers to make people trust you. It's needless to say that all these numbers must be real! The Round Number Bias tell us that people prefer rounded numbers over numbers that aren't. However, "ugly" non-rounded numbers are better to build trust sin…
A smart use case for labels is on color pickers with predefined values. Depending on the app's context you can even omit labels. Consider keeping them for color-blind people who struggle to identify colors though.
Complement your link copy with a visual representation of the selected value. In this example, the labels show you how capitalization will look. It's not always possible to do this hack, so go all into it when the opportunity presents itself.
Links are important and you need to treat their appearance nicely. Many times a traditional button works better than a single link. Especially if the link is not on a header, footer, or the body of an article. Always make the copy actionable and hint at the action they initiate.
Leverage your login to showcase your product's core value. People visit your login page very often. Remind them why your product is so valuable and why they chose you in the first place. Use the proper visuals and/or testimonial of your most satisfied customers.
Faces have a hidden power. The human face prompts strong emotions and attracts the people's attention. It's even better if users can relate to the human depicted. In that way, they will feel that the product is built for them.
A good header needs to put attention on the title and then lead the reader to the description, which must be readable. A few quick hacks to achieve this hierarchy include:
The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area. It's a good practice to place your CTA at the end of this flow to lead users to take action.
The signup screens is an important screen within te user flow that designers and founders usually neglect. It's the perfect opportunity to showcase your best social proof and show your fresh leads why what problem your product solve. It's the small detail that will push leads to "take th…
Icons can often confuse users or get misinterpreted by different people due to their experience level or even due to their culture. Fix this accessibility issue is by adding a subtle text label near the icon which will describe its usage. Keep this information in mind especially for mobile interfaces…
Social login boosts conversion since users can easily join your platform. Then, it's a good practice to put your social login on top of the page and place the email password authentication below. Beware that privacy-oriented people prefer not to use social login then it's always good to have …
What's the best kind of images for a landing page? Images from your product, of course. Even better, if you can visualize your product's value Use images (visuals or screenshots) that showcase your results, value, and your competitive advantage.
Your website needs to prompt users to scroll to communicate your product's value better. Especially when the header content is not enough to describe your product's value. A simple hack to prompt users to scroll is by showing them a glimpse of the next section. In that way, the user knows ther…
Instagram recently launched Shop. The decision to place it at the position of the Activity tab is not random... This might lead to better conversions but make the user experience x10 worse. 10 annoyed users are far worse than an extra customer.