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The Gutenberg Principle

Admin

May 21, 2025

The Gutenberg Principle - The Gutenberg Principle

Image: uidesign.tips

The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area.

It's a good practice to place your CTA at the end of this flow to lead users to take action.

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