The biggest struggle with a landing page is to communicate clearly your value. People care the most about making their job quicker, saving money, or/and making more money. A simple way to hack this is by adding calculators that show concrete numbers about the value you provide. Tip: Use an analytics s…
Real catchy mockups can make a huge difference on your landing page. Give people a hint about your product and make them curious to try it out. Hint: Include an interactive feature picker to let them interact with all the features you offer.
Leverage your login to showcase your product's core value. People visit your login page very often. Remind them why your product is so valuable and why they chose you in the first place. Use the proper visuals and/or testimonial of your most satisfied customers.
What's the best kind of images for a landing page? Images from your product, of course. Even better, if you can visualize your product's value Use images (visuals or screenshots) that showcase your results, value, and your competitive advantage.
A landing page's CTA section reminds your visitors to subscribe to your service. Add a preview of your product to entice people to try it. According to the FOMO effect (Fear Of Missing Out) they'll feel left out if they don't use it.
Personalize the landing page based on user's location, when it's applicable. It's relatively easy to learn the visitor's country, and show it within your product screenshots. Stripe took it to another level wit their product Stripe Checkout. They identify your country and personalizes …
Personalize the landing page's content based on user's location, when it's applicable. It can be as easy as displaying their country's flag or their first name on emails & copies. In this example, Splitbee, an web analytics service, shows your country's flag and information ab…
Spark curiosity when you ask the "big" questions (eg. signup, upgrade). By showing a glimpse of your UI, users feel curious about interacting with your app and are willing to take the next step. Achieve that with locking or blurring important features and asking them to upgrade or signup in…