Use Value Calculators

Image: uidesign.tips

The biggest struggle with a landing page is to communicate clearly your value.

People care the most about making their job quicker, saving money, or/and making more money.

A simple way to hack this is by adding calculators that show concrete numbers about the value you provide.

Tip: Use an analytics service like Hotjar that track mouse moves to find out which is the most common slider value.