Highlight important actions with the red color (aka <strong> danger</strong> zones). The red color signifies <strong> danger</strong> and warms users to pay attention to their next action. It's a good practice to use it for downgrades, user deletion, project archives, etc.
Back up your offer with compelling numbers to make people trust you. It's needless to say that all these numbers must be real! The Round Number Bias tell us that people prefer rounded numbers over numbers that aren't. However, "ugly" non-rounded numbers are better to build trust sin…
Faces have a hidden power. The human face prompts strong emotions and attracts the people's attention. It's even better if users can relate to the human depicted. In that way, they will feel that the product is built for them.
Social proof is your most powerful asset. You build credibility & encourage acceptance of your product. As humans, we tend to follow the actions of others when making decisions. Especially when we know those people or they are a recognized authority in our field. According to the Halo effect (nam…
Always specify why your app or plugin needs specific <strong> permissions</strong> from users. By being clear upfront you build trust and transparency with your users, which is highly important if you need sensitive date from their side. In this example, Felix Scholz , founder of Threadstart, clarifies that it's pr…