Leverage Social Proof

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Social proof is your most powerful asset.

You build credibility & encourage acceptance of your product. As humans, we tend to follow the actions of others when making decisions. Especially when we know those people or they are a recognized authority in our field.

According to the Halo effect (named by psychologist Edward Thorndike):

We think anything that experts use is great because they are probably more knowledgeable than us in their area of specialization.